There’s a certain kind of magic that happens when you stop obsessing over results and start falling in love with the process. I didn’t always know this. But exactly one year ago, on June 9th, 2024, I stepped into the unknown. I left behind a 20-year IT career and chose the unpaved road of becoming a MusicPreneur.
That day, we had just 27 students. No massive team. No content engine. No powerful strategy deck. Just me, a belief, and a vision to build something meaningful in music. We didn’t know how to get to 100 students. We didn’t know what funnel would work, what platform would support us, or what price point would convert. But we began. We started walking, not because we knew the way, but because we believed there was one.
In those early months — July, August, and September — we tried everything we could. We hired a social media team. We invested money in ads. We redesigned everything. And yet, we failed. We lost almost ₹1.8 lakhs. There was no return. The results were far from what we had imagined. And still, something inside told me to continue.
Because by then, I had already fallen in love with the process. I wasn’t chasing income anymore. I was chasing learning. And when October came, I dove in even deeper. I started attending 4 to 5 hours of webinars every single day — trying to decode this world of online learning, sales, and personal branding.
That’s when the breakthrough happened. I found Siddharth Rajsekar’s ILH course. And later, I attended Tony Robbins’ “Unleash the Power Within.” Those two experiences didn’t just change my knowledge — they rewired my mindset. For the first time, I realized that obsession over the right process is the fastest way to create the right outcome.
After that, there was no turning back.
I became obsessed with sales. I did call after call. Some days 7 hours, some days even 10. There were times when I put in a full day and still got zero sales. But strangely, I wasn’t disheartened. I was excited. Because every “no” was sharpening my pitch. Every silent room was training my voice. I knew that if I just kept showing up, the tide would turn.
And it did.
Slowly, one student joined. Then five. Then ten. Momentum started building. My systems improved. My energy shifted. And on June 18th, 2025, we hit 200 students. A milestone that once felt impossible… had become inevitable. Not because I was lucky. But because I was loyal to the process.
But this story doesn’t end here. This is where the next chapter begins.
Lately, I’ve felt another inner voice. A deeper calling. Something keeps reminding me that I can go even further if I go even narrower. So I’ve made a new decision. From this moment, I will obsess over just three domains — Sales, Social Media, and Srikanth.
These are not tasks. These are missions. My entire energy will go into mastering them.
In Sales, my target is fixed: â‚ą1 lakh per week. Not as a one-time win, but as a repeatable system. Whether it’s through the sales team, direct calls, webinars, or boot camps — I will do whatever it takes to hit that number every single week. The number is not just a financial goal — it’s a symbol of consistency, impact, and growth.
In Social Media, my obsession is with value and virality. I don’t want to create noise. I want to create music content that helps someone move forward, smile deeper, or simply feel seen. My only focus is to create everyday — short videos, long-form stories, reels, blogs, emails, vlogs — all aligned to share the power of music. I don’t need millions of views. I need meaningful ones.
And finally, the third domain — Srikanth.
Not the entrepreneur. Not the founder. But the artist. The boy who once couldn’t learn the piano. The man who now refuses to die with music still inside him. I’m now giving my time, energy, and heart to become a true musician. Piano, guitar, vocals, performance, composition — I want to master them all. Not for certification. But for expression.
Even if each of these three domains takes up five hours of my day, I will not feel tired — because this is not work. This is worship. This is alignment. These 15 hours will burn me, shape me, and ultimately build the version of me that I always dreamed of becoming.
I know there will be days when it will feel hard. I know not every reel will go viral. Not every student will join. Not every scale will come out perfect. But that’s okay. Because this time, I’m not obsessed with the outcome. I’m obsessed with the process.
This time, I won’t chase results. I’ll chase rhythm.
And when you live in rhythm, everything begins to flow.
Warm Regards,
Srikanth
🎹 MusicPreneur | 🎯 Aspiring Virtuoso | 📚 Life Long Learner